Swami Opticals
A premium digital storefront and Virtual Mirror Studio for a specialized eyewear brand based in Rajasthan.
The Challenge
Swami Opticals needed an online presence that matched the precision and quality of their physical eye-testing and premium lenses, while facilitating remote purchases.
Discovery & Research
Customers wanted to try on frames before buying but couldn't always visit the physical store in Hanumangarh. Found that incorporating a 3D Virtual Mirror significantly boosts conversion rates for online eyewear sales by reducing buyer hesitation.
Design & UX
Mapped out a seamless flow from frame selection to virtual try-on, down to prescription upload and direct WhatsApp ordering. Clean, accessible design highlighting high-precision Italian acetate and ultra-lightweight frames with a medical-grade trustworthy aesthetic.
Development & Performance
Built a fast, responsive e-commerce platform featuring a real-time optical frame simulator and a direct-to-owner WhatsApp order integration. Optimized the Virtual Mirror Studio for mobile devices ensuring smooth frame rendering without lag or high battery drain.